La Vida Local – Charlottesville

6 02 2011

My idea for combined marketing of local textile goods has expanded. In thinking about marketing, I always wondered whether there would be enough customers specifically for local textiles. If only we could reach all the customers who give special attention to buying local goods, whether that be local food, or local furniture, or local yarns, or whatever.

And then it occured to me. We can! We only have to offer more local goods than just textiles. There’s already a group for marketing local foods, and you get into complications, law-wise, selling food. Complications I know nothing about.

But we could offer everything locally made but food. So I’ve set up a FaceBook page and a blog for La Vida Local – Charlottesville. I welcome comments and suggestions.

Norwich Should Be a SLOW CITY

5 01 2010

What’s a SLOW CITY? See for yourself.

I see it as a city that appreciates and fosters its own specialness, one that rejects the definition of growth as the opening of bigger better high street “name” operations and instead builds its growth by fostering local institutions of all types, a city that trades on and has confidence in its own uniqueness.

Norwich would make an ideal SLOW city because it has retained so much of of its structural heritage, and even a good deal of its documentary and material culture heritage.

Norwich has great difficulty in becoming a FAST city because of its map inside the old city walls. The streets are narrow and riddled with even smaller pathway-sized passages which are often really the most direct way of getting from one place to another. Almost always it is actually impossible to take the most direct route in a car. Often, you can really only do it on foot, because you’d even have to walk a bicycle most of the way.

In addition, the more Norwich tries to be a FAST city, the more of its regional treasures it risks losing. Many have already gone down, though not so long ago that they could not be revived with just a bit of concentrated effort. And the results would be a much more interesting city than a FAST Norwich would ever be.

I’m not unbiased. As an outsider, coming all the way from the US to Norwich only 5 years ago, it now amazes me how much more I know about Norwich’s textile heritage than many of the locals know.

At the moment, all that heritage can be retrieved and used to build a marvelous SLOW CITY. Note that being a SLOW CITY does not mean rejecting advances in technology or abstaining from filling gaps that cannot be filled by institutions already existing. It does not mean becoming a “replica” town, a town oriented almost entirely toward tourism. It means becoming Norwich, a place like no other place because its treasures and features of interest (to locals in particular) exist nowhere else.

I hope to stay and make Pocktorian Textiles a part of that picture of Norwich.

Pocktorian Textiles: The Flyer

22 11 2009

Since we don’t really want to be all alone at the incubator, since we want people to come each week to find out what we’re creating or to come on Saturdays to grab the latest of our creations and see our sketches for the week to come, I’ve been working on a starting flyer to place at the tourist centre and to hand out to prospective visitors in town. I won’t include the picture because I’m using an uncropped version of the one at the top of our blog, but I would be interested in comments on the text of it. So here it is:

Pocktorian Textiles

a textile incubator

1st Floor, Looses building, Magdalene St., Norwich


Reviving Norwich’s textile heritage and putting it in your hands

 Pocktorian Textiles is a consortium of Norwich’s aspiring designers. We share space and equipment, advice and inspirations.We make things and sell them. We teach the skills we use, and we sell locally produced materials, wool, roving, yarn, and dyes, for your own creations. Something new each week.

Everything sold at Pocktorian textiles is locally raised, grown, designed, and made. You won’t find anything like it on the high street.

Come catch us in the act of creation and take some of our work, or something of  your own, home with you.

What do you think?